Interlakokraska 2024: feedback from participants and visitors
Anna Alshevskaya, representative of BELPEKAPAINT
The Interlakokraska 2024 exhibition is an event we have been waiting for a year. We represent BELPEKAPAINT, a member of the Peka Chemie group.
The trade show is a unique opportunity to see our regular customers, meet new ones, and tell the audience about the company’s achievements. For us, participation in Interlakokraska has become a spring tradition. We are happy to be here.
I would like to note that this year the trade show has doubled its size, and I am sure that next year’s event will be even bigger. Be sure to come to Interlakokraska 2025 next year.
Alexander Bibik, Development Director at OKVEL TECHNOLOGY
The Interlakokraska exhibition is an opportunity for us to follow market trends. New customers appear, we make ourselves known to them, show them that we are here and we are doing well. It is also an important task to study the needs of customers in order to provide them with what they need and meet their expectations.
The conference programme accompanying the exhibition is very interesting. We participate in events on both raw materials and paints and varnishes. The stand is busy, demand is big, the economy is growing, enterprises are developing, competition is very high, that is why the exhibition has a comprehensive conference programme, and there are many visitors. Interlakokraska is a wonderful event.
Ivan Gorbunov, Head of Laboratory Equipment Sales Department at Tecsa
For us, this is an utterly important and key exhibition of all we take part in. Firstly, it is an opportunity to meet our partners face-to-face, secondly, to show the equipment we supply, thirdly, to discuss strategic issues and to find new customers.
Online selling is quite different from a trade show, a tool that allows you to demonstrate equipment live. Therefore, companies participating in trade shows have a very serious competitive advantage.
Interlakokraska is a space where players in the paint and varnish industry market can come together and discuss pressing issues, find solutions to their problems and offer solutions to those who are looking for them.
Stanislav Zhilich, Director General at Polychimcomplect-M
Interlakokraska is a major event for the development of our company, as well as a kind of summing up of the results of work for the past year. We can say that this event symbolises the beginning of a new working year in the paint and varnish industry.
We observe a continuous flow of clients and suppliers, which shows the need and desire to communicate not only from our side. Therefore, this event is a very useful and effective meeting point.
Evgeny Ivanov, Business Development Manager at Himprom
Interlakokraska is the biggest event in our industry. Not participating in it means losing very big opportunities. This trade show allows you to meet customers and partners, get new information about the market and current trends in the industry.
This year’s edition is special, as it now occupies two pavilions. Many participants came from abroad, in particular from China, because Interlakokraska is of great interest to all representatives of the world market of paint and varnish materials.
You know that there are currently big changes taking place in the market. We want to influence these changes and be an active participant in the market. It is encouraging that the industry is developing and the trade show is growing and attracting great interest among the participants.
Roman Kizimov, Commercial Director at Finndisp
This is the second year our company has participated in Interlakokraska. The trade show is a convenient platform to meet new customers, increase the loyalty of existing customers and network with suppliers of raw materials.
This year we have a very busy schedule: meetings literally every half hour. We are seeing an increased interest in our products, and this cannot but please us. Our team is now doing a huge amount of work.
In my opinion, the Interlakokraska exhibition is a key platform for the paint and coatings industry. It brings together a huge number of consumers and manufacturers of various types of products.
Nikolay Kolomeitsev, Director General at Pigment
This is the first time we have taken part in the Interlakokraska exhibition. We have very positive impressions of the exhibition. We present paint and varnish materials from the Chinese company CSSC and the South Korean company NORO.
We are very pleased that the trade show is running on such a large scale. We did not expect such a flow of clients. The exhibition is interesting because it presents highly specialised paint and varnish materials, manufacturers, suppliers, raw materials and so on. I believe that attending and participating in it is one of the most useful decisions a company can make.
Tatiana Nikolaeva, Director General at Orgchimprom PCF
Our company is 28 years old this year, and we have been an exhibitor at Interlakokraska for exactly 28 years. It has expanded a lot over the last two years: we have a production boom in Russia, and I hope it will continue. The Russian paints and varnishes industry is actively developing and this is very pleasing.
Interlakokraska is a very good platform to discuss all our business issues. For the first time, we have a full portfolio of orders for the rest of the year.
We kindly invite everybody to participate in this exhibition in 2025.
Oleg Podobryansky, Deputy Director General at Pigment (KRATA)
We have taken part in the Interlakokraska exhibition since its inception. For us, it is primarily a platform where we can hold talks with our regular customers, meet new ones, take part in the conference programme, talk about ourselves and find new partners.
There is a great interest in the trade show, as it is a key event for the industry, not only for paint and varnish manufacturers, but also for suppliers and equipment manufacturers.
There are many representatives of foreign companies: Turkish, Chinese and Indian. I think this is in favour of competition and Russia’s development.
Elena Telitsyna, Director General at Novyi Dom (New House company)
We produce tinting pastes and have been filling the world with colour for over a quarter of a century. We participate in the Interlakokraska exhibition, with which we are partners, almost every year. It gives us the opportunity to get feedback from our customers and understand the demands of new product consumers. It is also a good negotiation platform.
We actively attend the conference programme. Many specialists come from our company. We have eight people at our stand, the delegation consists of 20, and everyone participates in the conference programme on their own subject.
Interlakokraska is an opportunity to make a comprehensive analysis of our activities in the market. We get a wealth of information about our product and understand market demands. If you want to develop, you should definitely attend such events. Interlakokraska is one of the biggest events for our industry.