Interlakokraska 2019 is growing up
4–7 March 2019
On March 4–7, 2019, Pavilion Forum of Expocentre Fairgrounds, Moscow, Russia, will host the 23rd edition of the Interlakokraska International Exhibition for Paints and Coatings. It is the main event of the year for all those involved with the Russian paint and coating industry. The exhibitors are leading Russian and foreign manufacturers of paints and coatings, raw materials, and production equipment.
Interlakokraska is a renowned trade show with more than 20 years of history. The exhibitors’ feedback and questionnaires show that more than 90 % of them reached their goals, and 98% were satisfied with sales leads. The efficiency and high ROI of Interlakokraska are proved by the fact that 84% of the exhibitors of the past edition recommend their partners to attend it.
In 2019 Interlakokraska expects to welcome more than 230 Russian and foreign exhibitors from 29 countries, and more than 10,000 visitors from 45 countries.
Russian exhibitors include such companies as Sibur Holding, Krata, Akrilan, Orgchimprom, Novyi Dom, ABC Farben, Omya, Koelgamramor, Tecsa, Slantsy-Him, Aircraft Paint Technologies, etc. Foreign exhibitors include Covestro, BYK-Chemie, Meffert Production, Allnex, Pulver Kimya, DOW, Brenntag, Nortex, IMCD, VMA-Getzmann, Netzsch, Milhelm Niemann, etc. We expect to see companies from Germany, Italy, Belgium, China and other countries which have the well-developed paint and coating industry.
One of Interlakokraska’s advantages is the composition of its visitors. The majority of them are decision makers. Close to 55% are business owners or CEOs, as well as mid-level executives and area managers. As for their industry sectors, the majority are consumers of paints and coatings. Most of these consumers represent the construction, chemical, woodworking and furniture industries. Representatives of the automotive, aircraft and shipbuilding industries are also highly interested in the exhibition.
Interlakokraska is supported by the Russian Ministry of Industry and Trade, Russian Chamber of Commerce and Industry, Russian Chemists Union and other agencies and associations, which confirms its high profile and high ROI for all exhibitors and visitors.
The exhibition offers a variety of supporting events. The programme will be opened with the International Coatings Forum which will sum up results of 2018 and map out the industry’s prospects.
Traditionally, Interlakokraska will include the 13th edition of the International Salon for Surface Treatment and Antirust Protection, and the 8th edition of the International Salon for Special Coatings.
The organisers of Interlakokraska are continuously working to improve the experience of the show’s exhibitors. This year’s new addition is an opportunity to use services of Expocentre’s Press Centre for free. You can have an information rack there to display your promotional materials. You can also employ the services of the Press Centre to send emails with information about your company to relevant media outlets and post it in the news section of Expocentre’s official website. Moreover, the Press Centre hall can be used to hold press conferences, presentations and other events with mass media representatives attending.
One more new feature is an Employment Centre working right at the exhibition. The exhibitors can inform everyone interested about vacancies in their companies and see CVs of job applicants at the stand of the centre. It is free for Interlakokraska’s exhibitors.