Participation benefits

8,830+ visitors
from 45 countries
237 exhibitors from 25 countries

5 reasons to participate:

1. Face-to-face interaction

Nothing can beat connecting with your audience personally. Cold calling and emails are not always the right way to reach your audience, whereas meeting someone face-to-face makes a huge difference. Networking is the best way when it comes to promoting your business.

2. Exhibitions help build brand proximity

Exhibiting is an excellent way to raise your brand value and generate awareness. Essential for overseas audience.

3. Better platform than irritating cold calling

You communicate with people set to respond to your information.

4. Exhibition visitors are in the right mind frame during the show

Unlike cold calling or internet search, exhibition visitors are always in the right frame of mind to attend the show.

5. Competitor overview

All the market leaders concentrated in one place. Just look around and see what they are up to.

Achievable goals:

99%

Exhibitors: Goals set for the exhibition achieved

93%

Exhibitors: Satisfied with the quality of business contracts

96%

Exhibitors: Recommended the exhibition to business partners

93%

Exhibitors: Agreed on purchases / sales


Participation in INTERLAKOKRASKA exhibition is an effective tool for increasing sales and expanding the geography of product sales.


Almost 9,000 visitors during 4 days


Visitor job titles


Visitor industry sectors


Visitor geography

  • 25 countries
  • 296 Russian cities
  • 8 Russian federal districts

Visitor interest*

62%

Raw materials and auxiliary materials for the production of paints and coatings

39%

Paintwork materials with special properties

39%

Equipment and devices for applying paint and varnish materials and coatings

35%

Equipment and devices for the production of paintwork materials and coatings

30%

Industrial paints and varnishes

28%

New technologies and scientific developments

26%

Powder materials and coatings

25%

Other types of paints and varnishes and coatings

25%

Adhesives and adhesives

21%

Equipment and devices for the selection of colors

20%

Dosing equipment

20%

Modern methods of corrosion protection

19%

Container and packaging

19%

Control and measuring equipment

18%

Modern surface treatment technologies

18%

Equipment and materials for surface preparation

16%

Laboratory tests

15%

Related chemical equipment

15%

Washing equipment

8%

Transport and storage

8%

Engineering and automation

7%

Environmental protection. Green technologies, recycling, technical support, certification, consulting and training in this area

7%

Training and consulting


* Multiple answers possible
Source: ROMIR social report results, 2020