Participation benefits

More than 6,000 visitors
from 32 countries
126 exhibitors from 8 countries

Visitors geography

32 countries, 8 federal districts of Russia, 305 Russian cities

5 reasons to participate:

1. Face-to-face interaction

Nothing can beat connecting with your audience personally. Cold calling and emails are not always the right way to reach your audience, whereas meeting someone face-to-face makes a huge difference. Networking is the best way when it comes to promoting your business.

2. Exhibitions help build brand proximity

Exhibiting is an excellent way to raise your brand value and generate awareness. Essential for overseas audience.

3. Better platform than irritating cold calling

You communicate with people set to respond to your information.

4. Exhibition visitors are in the right mind frame during the show

Unlike cold calling or internet search, exhibition visitors are always in the right frame of mind to attend the show.

5. Competitor overview

All the market leaders concentrated in one place. Just look around and see what they are up to.

Achievable goals:

97%

of exhibitors accomplished their goals

93%

of exhibitors were satisfied with leads quality

99%

of exhibitors recommended Interlakokraska to their partners

87%

of exhibitors agreed on procurement / sales


Participation in INTERLAKOKRASKA exhibition is an effective tool for increasing sales and expanding the geography of product sales.


Over 6,000 visitors 4 days


Visitor job titles


Visitor industry sectors


Visitor profile


Visitor interest

44%

Raw materials and auxiliaries for paint and coating production

31%

Surface treatment equipment and appliances

29%

Antirust coatings and technologies

28%

Modern surface treatment technology

24%

Special purpose paints and coatings

24%

Coating equipment and instruments

22%

New technologies, R&D

20%

Industrial paints and coatings

20%

Not interested in salons

16%

Packaging and pre-packaging

15%

Powder materials and coatings

14%

Test equipment

13%

Construction paints and coatings (facade and interior)

13%

Tinting equipment

12%

Paint dosing systems

10%

Auxiliary chemical equipment

9%

Laboratory tests

8%

Cleaning equipment

5%

Environment protection. Green technology, recycling, technical support, certification, consulting and training in this field

4%

Transportation and logistics

3%

Engineering, automation and plant design

3%

Education and consulting

3%

Licensing and certification

2%

Job and career opportunities

2%

E-commerce

2%

Assembling, operation and maintenance services

2%

Information support

1%

Other (please, define)